Together — We believe. We dream. We strive for the impossible.

Creative Vision:

The concept centers on igniting a collective passion “that feeling, that desire, to be a part of something bigger than yourself.” Through cinematic visuals and a strong narrative voice, the film evokes pride, purpose, and connection among students, alumni, and future members of the SEU community.

Narrative Style:

• Faces and stories: Showcasing students and faculty in authentic, energetic, and meaningful moments.

• Symbolic imagery: From the energy of the campus to moments of quiet reflection, each scene reinforces the emotional core of belonging.

• Emotive tone: A carefully crafted script paired with powerful visuals delivers a message that resonates on both a personal and collective level.

Purpose & Impact:

Fire Up serves as a visual anthem for SEU, designed to:

• Inspire prospective and current students with a sense of purpose and drive.

• Unify the community under a shared vision and passion.

• Differentiate Southeastern as more than a place of study, but as a movement fueled by energy, ambition, and belonging.

SEU Football Hype

We shot over a period of a week in studio and field to combine live action footage with animation and sound design to deliver this :60 hype video.